Business Use Cases and Templates

Marketing and Content Creation Prompts

5 min read

Marketing teams spend hours on content creation. These templates help you produce brand-aligned content in minutes.

Social Media Content

LinkedIn Post Template

Role: Social media strategist for B2B companies

Create a LinkedIn post about [TOPIC] for [COMPANY TYPE].

Requirements:
- Opening hook that stops scrolling (question or bold statement)
- 3-4 short paragraphs, 150-200 words total
- Include one actionable insight
- End with engagement question
- No hashtags in body text (add 3-5 at end)

Tone: Professional but conversational, not salesy

Twitter/X Thread Template

Write a 5-tweet thread about [TOPIC].

Tweet 1: Hook with surprising stat or contrarian take
Tweets 2-4: One key point each, with examples
Tweet 5: Summary + call to action

Rules:
- Each tweet under 280 characters
- Use "→" for continuation
- Numbers and data when possible
- No emojis (or specify: max 1 per tweet)

Blog Content

Blog Post Outline

Create a blog post outline for: "[TITLE]"

Target audience: [WHO]
Goal: [WHAT YOU WANT READERS TO DO]
Keywords to include: [LIST]

Structure:
- Compelling headline options (3)
- Introduction hook
- 4-6 main sections with H2 headers
- Key points under each section
- Conclusion with CTA

Avoid: Generic advice, fluff, obvious statements

SEO Meta Description

Write a meta description for a page about [TOPIC].

Requirements:
- 150-160 characters exactly
- Include primary keyword: [KEYWORD]
- Include clear value proposition
- Create urgency or curiosity
- End with implied CTA

Current title: [PAGE TITLE]

Email Marketing

Newsletter Introduction

Write a newsletter intro for [TOPIC].

Context: [BRIEF CONTEXT]
Audience: [SUBSCRIBER TYPE]
Main content teaser: [WHAT'S IN THE EMAIL]

Requirements:
- Personal, like writing to a friend
- Under 100 words
- Create curiosity about main content
- Reference something timely if possible

Product Launch Email

Write a product launch email for [PRODUCT].

Key details:
- Product: [NAME AND ONE-LINE DESCRIPTION]
- Main benefit: [PRIMARY VALUE]
- Target customer: [WHO IT'S FOR]
- Price/offer: [PRICING OR LAUNCH OFFER]
- Launch date: [DATE]

Structure:
1. Attention-grabbing subject line (5 options)
2. Preview text (40-50 chars)
3. Opening that addresses a pain point
4. Product introduction
5. 3 key benefits (not features)
6. Social proof (placeholder for testimonial)
7. Clear CTA
8. P.S. with urgency element

Tone: Excited but not hypey

Brand Voice Calibration

Before Using Any Template

First, establish your brand voice:

I need help creating marketing content. First, analyze this sample of our brand voice:

[PASTE 2-3 EXAMPLES OF YOUR EXISTING CONTENT]

Describe our brand voice in terms of:
- Formality level (1-10)
- Personality traits (3-4 adjectives)
- Words/phrases we use often
- Words/phrases we avoid
- How we address the reader

Then reference this in future prompts:

"Using our brand voice (conversational, confident, avoids jargon)..."

Real Example: Before and After

Generic prompt:

"Write a social media post about our new feature"

Output: Bland, corporate, forgettable

Improved prompt:

"Role: Social media manager for a SaaS startup with a friendly, direct voice

Write a LinkedIn post announcing our new dashboard feature.

Key points:

  • Saves 2+ hours weekly on reporting
  • Most requested feature from customers
  • Available to all paid plans

Hook: Start with the problem this solves Length: 150 words End with: Question to drive comments Avoid: Words like 'excited', 'thrilled', 'game-changing'"

Output: Specific, engaging, on-brand

Quick Reference: Marketing Prompts

Content Type Key Elements to Include
Social posts Hook, value, CTA, character limit
Blog content Audience, keywords, structure, goal
Email Subject line, preview, tone, CTA
Ad copy Benefit, target audience, character limit
Landing pages Hero message, pain points, proof, CTA

Key Takeaway

For marketing prompts, always include: your brand voice, target audience, specific format requirements, and what action you want the reader to take. Generic prompts produce generic content that doesn't convert.


Next: Learn prompts for sales and customer communication. :::

Quiz

Module 3 Quiz: Business Use Cases and Templates

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