Marketing Automations

Marketing teams face a constant content creation challenge. These five AI automation blueprints help you produce more content, faster, without sacrificing quality.

Blueprint 1: Blog to Social Post Generator

Transform blog content into platform-optimized social media posts automatically.

WORKFLOW: Blog to Social Posts
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TRIGGER: New blog post published (RSS or CMS webhook)
    │
    ▼
AI STEP: Generate social content
    │
    │  Prompt:
    │  "Create social media posts from this blog content.
    │
    │  Blog Title: {{blog.title}}
    │  Blog Summary: {{blog.excerpt}}
    │  Blog URL: {{blog.url}}
    │
    │  Generate:
    │  1. TWITTER: 280 chars max, include 2 hashtags
    │  2. LINKEDIN: Professional tone, 150-300 words, include key insight
    │  3. FACEBOOK: Conversational, 1-2 paragraphs, question at end"
    │
    ▼
ACTIONS (parallel):
    ├── Post to Twitter/X
    ├── Post to LinkedIn
    └── Schedule to Facebook (Buffer/Hootsuite)

Customization tip: Add a filter to only run for specific blog categories (e.g., "product updates" but not "company news").

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Blueprint 2: Content Idea Generator

Never face a blank page again. Generate content ideas from trending topics and competitor content.

WORKFLOW: Weekly Content Ideas
══════════════════════════════

TRIGGER: Scheduled (every Monday 8 AM)
    │
    ▼
ACTIONS: Gather inputs (parallel)
    ├── Google Alerts: Fetch industry news
    ├── RSS: Competitor blog feeds
    └── Social: Top posts in your niche
    │
    ▼
AI STEP: Generate content calendar
    │
    │  Prompt:
    │  "You are a content strategist. Based on these industry trends
    │  and competitor content, suggest 5 content ideas for this week.
    │
    │  Industry News: {{google_alerts.items}}
    │  Competitor Topics: {{rss.titles}}
    │  Trending Social Posts: {{social.top_posts}}
    │
    │  For each idea provide:
    │  - TITLE: Compelling headline
    │  - FORMAT: Blog/Video/Infographic/Thread
    │  - ANGLE: What makes this unique
    │  - KEYWORDS: 3 SEO keywords"
    │
    ▼
ACTION: Create Notion/Airtable entries for each idea
    │
    ▼
ACTION: Send digest to marketing Slack channel

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Blueprint 3: Review Response Automation

Respond to customer reviews across platforms with personalized, on-brand replies.

WORKFLOW: Review Responder
══════════════════════════

TRIGGER: New review (Google Business, Trustpilot, G2)
    │
    ▼
AI STEP: Analyze and respond
    │
    │  Prompt:
    │  "You are a customer success representative for [Company].
    │  Respond to this customer review professionally and empathetically.
    │
    │  Review: {{review.text}}
    │  Rating: {{review.stars}}/5
    │  Reviewer: {{review.author}}
    │
    │  Guidelines:
    │  - Thank them for feedback
    │  - If positive (4-5 stars): Highlight what they enjoyed
    │  - If negative (1-3 stars): Apologize, offer solution
    │  - Keep response under 100 words
    │  - Never be defensive
    │  - Include invitation to contact support if needed"
    │
    ▼
PATH: Based on rating
    │
    ├── [4-5 stars] → Post response automatically
    │
    └── [1-3 stars] → Send to human for approval first

Important: Always route negative reviews through human approval to avoid automated PR disasters.

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Blueprint 4: Newsletter Content Curator

Automatically curate and summarize content for your newsletter.

WORKFLOW: Newsletter Curator
════════════════════════════

TRIGGER: Scheduled (Thursday, before newsletter send)
    │
    ▼
ACTIONS: Collect content sources
    ├── RSS feeds from industry blogs
    ├── Saved Pocket/Instapaper links
    ├── Bookmarked tweets/posts
    └── Your published content this week
    │
    ▼
AI STEP: Curate and summarize
    │
    │  Prompt:
    │  "Create a newsletter digest from these content sources.
    │  Target audience: [Your Audience Description]
    │
    │  Sources: {{collected_content}}
    │
    │  Create:
    │  1. INTRO: 2-3 sentence hook about the week's theme
    │  2. TOP PICKS: 3 articles with 1-sentence summaries
    │  3. QUICK BITES: 5 bullet-point insights
    │  4. OUR CONTENT: Highlight from our blog this week
    │  5. CLOSE: Question or CTA for readers"
    │
    ▼
ACTION: Create draft in Mailchimp/ConvertKit
    │
    ▼
ACTION: Notify editor for final review

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Blueprint 5: Competitor Content Monitor

Track what competitors publish and get AI-generated insights.

WORKFLOW: Competitor Monitor
════════════════════════════

TRIGGER: New competitor blog post (RSS)
    │
    ▼
AI STEP: Analyze competitor content
    │
    │  Prompt:
    │  "Analyze this competitor blog post from a strategic perspective.
    │
    │  Competitor: {{rss.source}}
    │  Title: {{rss.title}}
    │  Content: {{rss.content}}
    │
    │  Provide:
    │  1. SUMMARY: Key points in 2-3 sentences
    │  2. ANGLE: Their unique positioning
    │  3. OPPORTUNITY: How we could cover this better
    │  4. KEYWORDS: SEO terms they're targeting
    │  5. RESPONSE: Should we create competing content? (Yes/No/Maybe)"
    │
    ▼
ACTION: Add to Airtable competitor tracking database
    │
    ▼
FILTER: If RESPONSE = "Yes"
    │
    ▼
ACTION: Create content task in project management tool

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Quick Reference: Marketing Automation Triggers

Trigger	Platform	Use Case
New blog post	Contentful, WordPress, Ghost	Content repurposing
RSS new item	Any blog feed	Competitor monitoring
Scheduled	Cron/timer	Content calendar, digests
Form submission	Typeform, JotForm	Lead content personalization
Social mention	Brand24, Mention	Engagement opportunities

Next: Let's explore sales and CRM automations that help convert leads and close deals. :::