Building Your AI Strategy
Creating an AI Roadmap
An AI roadmap translates strategy into action. It sequences initiatives, allocates resources, and creates accountability for results. Without a roadmap, AI efforts become scattered experiments rather than strategic investments.
Roadmap Design Principles
Balance Quick Wins and Transformational Bets
Quick wins (0-6 months):
- Demonstrate AI value early
- Build organizational confidence
- Generate momentum and learning
- Lower risk, faster payback
Transformational initiatives (6-24 months):
- Deliver significant competitive advantage
- Require more resources and change management
- Higher risk, higher potential reward
- Build on quick win foundations
The 70-20-10 Portfolio Approach
Consider allocating AI investments across three horizons:
| Horizon | Focus | Investment | Risk |
|---|---|---|---|
| H1 (70%) | Improve existing operations | Core business AI | Lower |
| H2 (20%) | Extend into adjacent areas | Growth AI | Medium |
| H3 (10%) | Explore new possibilities | Experimental AI | Higher |
This ensures you're improving today's business while preparing for tomorrow.
Roadmap Structure
Phase 1: Foundation (Months 1-3)
Objectives:
- Establish AI governance structure
- Launch 1-2 quick win pilots
- Begin data quality initiatives
- Build initial AI team or partnerships
Key activities:
- Form AI steering committee
- Select pilot use cases from high-value, high-feasibility quadrant
- Assess and address critical data gaps
- Define success metrics for pilots
Success criteria:
- Governance framework approved
- Pilots launched with clear objectives
- Baseline metrics established
Phase 2: Validation (Months 4-8)
Objectives:
- Prove AI value with pilot results
- Expand successful pilots
- Launch next wave of initiatives
- Develop internal capabilities
Key activities:
- Measure and communicate pilot outcomes
- Scale pilots that meet success criteria
- Begin medium-term strategic initiatives
- Train business teams on AI tools
Success criteria:
- Demonstrated ROI from pilots
- Organization-wide awareness building
- Clear path to scale identified
Phase 3: Scaling (Months 9-18)
Objectives:
- Operationalize proven solutions
- Embed AI in business processes
- Build sustainable AI capabilities
- Launch transformational initiatives
Key activities:
- Transition pilots to production
- Integrate AI into standard workflows
- Develop AI center of excellence
- Begin larger strategic AI projects
Success criteria:
- Multiple AI solutions in production
- Measurable business impact
- Self-sustaining AI operations
Phase 4: Optimization (Months 18+)
Objectives:
- Continuously improve AI solutions
- Explore advanced AI applications
- Position for emerging opportunities
- Build AI-native culture
Key activities:
- Monitor and optimize existing solutions
- Evaluate new AI capabilities
- Expand AI across the organization
- Share learnings and best practices
Roadmap Components
A complete AI roadmap should include:
Initiative Details
- Use case description
- Business value expected
- Resource requirements
- Dependencies and risks
- Success metrics
Timeline and Milestones
- Start and target completion dates
- Key decision points
- Review checkpoints
- Go/no-go gates
Resource Plan
- Team requirements
- Budget allocation
- Technology needs
- Partner involvement
Governance Structure
- Steering committee membership
- Decision rights
- Escalation paths
- Reporting cadence
Managing the Roadmap
Regular Reviews
- Monthly progress reviews
- Quarterly strategic assessments
- Annual roadmap refresh
Adaptation Triggers
Update your roadmap when:
- Business priorities shift
- New AI capabilities emerge
- Pilots reveal unexpected learnings
- Resource availability changes
- Competitive landscape shifts
Communication
- Executive dashboard for leadership
- Team-level project tracking
- Organization-wide progress updates
- External stakeholder briefings
Common Roadmap Pitfalls
Too many initiatives:
- Spreading resources too thin
- Nothing gets proper attention
- Team burnout and cynicism
No quick wins:
- Long wait for any AI value
- Stakeholders lose patience
- Momentum dies before results
Rigid planning:
- Failing to adapt to learnings
- Missing emerging opportunities
- Outdated priorities persist
Missing dependencies:
- Data not ready when needed
- Integration blockers surprise teams
- Change management overlooked
Key Takeaway
An effective AI roadmap balances ambition with pragmatism. Start with quick wins to build credibility and momentum, then progressively tackle larger opportunities. Build in flexibility to adapt as you learn, and ensure governance keeps initiatives aligned with business strategy.
Next: Learn how to calculate AI ROI and build compelling business cases. :::