Building Your AI Strategy

Creating an AI Roadmap

5 min read

An AI roadmap translates strategy into action. It sequences initiatives, allocates resources, and creates accountability for results. Without a roadmap, AI efforts become scattered experiments rather than strategic investments.

Roadmap Design Principles

Balance Quick Wins and Transformational Bets

Quick wins (0-6 months):

  • Demonstrate AI value early
  • Build organizational confidence
  • Generate momentum and learning
  • Lower risk, faster payback

Transformational initiatives (6-24 months):

  • Deliver significant competitive advantage
  • Require more resources and change management
  • Higher risk, higher potential reward
  • Build on quick win foundations

The 70-20-10 Portfolio Approach

Consider allocating AI investments across three horizons:

Horizon Focus Investment Risk
H1 (70%) Improve existing operations Core business AI Lower
H2 (20%) Extend into adjacent areas Growth AI Medium
H3 (10%) Explore new possibilities Experimental AI Higher

This ensures you're improving today's business while preparing for tomorrow.

Roadmap Structure

Phase 1: Foundation (Months 1-3)

Objectives:

  • Establish AI governance structure
  • Launch 1-2 quick win pilots
  • Begin data quality initiatives
  • Build initial AI team or partnerships

Key activities:

  • Form AI steering committee
  • Select pilot use cases from high-value, high-feasibility quadrant
  • Assess and address critical data gaps
  • Define success metrics for pilots

Success criteria:

  • Governance framework approved
  • Pilots launched with clear objectives
  • Baseline metrics established

Phase 2: Validation (Months 4-8)

Objectives:

  • Prove AI value with pilot results
  • Expand successful pilots
  • Launch next wave of initiatives
  • Develop internal capabilities

Key activities:

  • Measure and communicate pilot outcomes
  • Scale pilots that meet success criteria
  • Begin medium-term strategic initiatives
  • Train business teams on AI tools

Success criteria:

  • Demonstrated ROI from pilots
  • Organization-wide awareness building
  • Clear path to scale identified

Phase 3: Scaling (Months 9-18)

Objectives:

  • Operationalize proven solutions
  • Embed AI in business processes
  • Build sustainable AI capabilities
  • Launch transformational initiatives

Key activities:

  • Transition pilots to production
  • Integrate AI into standard workflows
  • Develop AI center of excellence
  • Begin larger strategic AI projects

Success criteria:

  • Multiple AI solutions in production
  • Measurable business impact
  • Self-sustaining AI operations

Phase 4: Optimization (Months 18+)

Objectives:

  • Continuously improve AI solutions
  • Explore advanced AI applications
  • Position for emerging opportunities
  • Build AI-native culture

Key activities:

  • Monitor and optimize existing solutions
  • Evaluate new AI capabilities
  • Expand AI across the organization
  • Share learnings and best practices

Roadmap Components

A complete AI roadmap should include:

Initiative Details

  • Use case description
  • Business value expected
  • Resource requirements
  • Dependencies and risks
  • Success metrics

Timeline and Milestones

  • Start and target completion dates
  • Key decision points
  • Review checkpoints
  • Go/no-go gates

Resource Plan

  • Team requirements
  • Budget allocation
  • Technology needs
  • Partner involvement

Governance Structure

  • Steering committee membership
  • Decision rights
  • Escalation paths
  • Reporting cadence

Managing the Roadmap

Regular Reviews

  • Monthly progress reviews
  • Quarterly strategic assessments
  • Annual roadmap refresh

Adaptation Triggers

Update your roadmap when:

  • Business priorities shift
  • New AI capabilities emerge
  • Pilots reveal unexpected learnings
  • Resource availability changes
  • Competitive landscape shifts

Communication

  • Executive dashboard for leadership
  • Team-level project tracking
  • Organization-wide progress updates
  • External stakeholder briefings

Common Roadmap Pitfalls

Too many initiatives:

  • Spreading resources too thin
  • Nothing gets proper attention
  • Team burnout and cynicism

No quick wins:

  • Long wait for any AI value
  • Stakeholders lose patience
  • Momentum dies before results

Rigid planning:

  • Failing to adapt to learnings
  • Missing emerging opportunities
  • Outdated priorities persist

Missing dependencies:

  • Data not ready when needed
  • Integration blockers surprise teams
  • Change management overlooked

Key Takeaway

An effective AI roadmap balances ambition with pragmatism. Start with quick wins to build credibility and momentum, then progressively tackle larger opportunities. Build in flexibility to adapt as you learn, and ensure governance keeps initiatives aligned with business strategy.


Next: Learn how to calculate AI ROI and build compelling business cases. :::

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Module 2: Building Your AI Strategy

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