Choosing LLMs for Business
Matching LLMs to Use Cases
Let's map common business use cases to the right LLM choices. This practical guide will help you make informed decisions.
Customer Support Chatbot
Requirements: Fast responses, handles FAQs, escalates complex issues
Recommended approach:
- First tier: Claude Haiku 3.5 or GPT-3.5 Turbo
- Handles 80% of simple queries
- Fast, cost-effective
- Escalation tier: Claude Sonnet 4 or GPT-4o
- Complex issues, unhappy customers
- Better reasoning and empathy
Key consideration: Implement conversation memory and handoff to humans.
Document Analysis & Summarization
Requirements: Process long documents, extract key information
Recommended approach:
- Long documents (50+ pages): Claude 4 (200K context)
- Can process entire documents at once
- No chunking needed
- Standard documents: Any capable model
- GPT-4o (128K context)
- Gemini 1.5 Pro (1M context)
Key consideration: Test with your actual document types.
Code Generation & Review
Requirements: Write, explain, debug code
Recommended approach:
- Production code: GPT-4o or Claude Sonnet 4/Opus 4.5
- Better code quality and explanations
- Understands complex architectures
- Quick prototypes: GPT-3.5 or Claude Haiku 3.5
- Fast iteration
- Good for boilerplate code
Key consideration: Always review AI-generated code before production use.
Content Creation
Requirements: Marketing copy, blog posts, social media
Recommended approach:
- Brand-critical content: Claude Opus 4.5 or GPT-4o
- Better nuance and creativity
- Follows brand guidelines well
- High-volume content: GPT-3.5 or Claude Haiku 3.5
- Drafts that humans will edit
- Social media variations
Key consideration: Always have human review for published content.
Data Extraction & Structuring
Requirements: Convert unstructured text to structured data
Recommended approach:
- Complex extraction: GPT-4o with JSON mode
- Reliable structured output
- Handles edge cases well
- Simple patterns: Any model with clear examples
- Few-shot prompting works well
- Lower cost at scale
Key consideration: Validate outputs against expected schema.
Decision Matrix
| Use Case | Speed Priority | Quality Priority | Budget Priority |
|---|---|---|---|
| Customer Support | Haiku/3.5 | Sonnet/GPT-4o | Haiku/3.5 |
| Document Analysis | Sonnet | Opus/GPT-4o | Self-hosted |
| Code Generation | Haiku | Opus/GPT-4o | Self-hosted |
| Content Creation | 3.5/Haiku | Opus/GPT-4o | 3.5/Haiku |
| Data Extraction | 3.5/Haiku | GPT-4o JSON | Self-hosted |
Getting Started Recommendation
- Start with a balanced model (GPT-4o mini or Claude Sonnet 4)
- Measure quality and cost for your specific use case
- Experiment down to cheaper models where quality holds
- Scale up only for tasks that clearly need it
Remember: The best model is the one that solves your problem at acceptable cost and quality—not necessarily the most powerful one.
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