AI Content Creation
Visual & Multi-Format Content
3 min read
Text isn't the only content AI can help create. From images to videos to podcasts, AI extends your creative capabilities across formats.
AI Image Generation for Marketing
Visual content drives engagement. AI can now create marketing images directly.
Tools and Capabilities:
| Tool | Best For | Integration |
|---|---|---|
| ChatGPT/DALL-E | Quick marketing visuals | Built into ChatGPT Plus |
| Midjourney | High-quality artistic images | Discord-based |
| Canva AI | Templates and design | Canva Magic Studio |
| Adobe Firefly | Professional brand assets | Creative Cloud |
Marketing Image Use Cases:
| Use Case | AI Approach | Human Review |
|---|---|---|
| Social media graphics | Generate, then brand | Color/logo alignment |
| Blog featured images | Concept generation | Quality check |
| Ad creatives | Multiple variations | Performance selection |
| Email headers | Template-based | Brand consistency |
Image Prompt Structure:
Subject: [What's in the image]
Style: [Photorealistic, illustration, minimalist]
Mood: [Professional, energetic, calm]
Colors: [Brand colors or palette]
Composition: [Wide shot, close-up, flat lay]
Text space: [If text overlay needed]
Video Content with AI
AI accelerates video production without replacing human creativity:
Video Script Generation:
Role: Video script writer for B2B explainer videos
Action: Write a 60-second script for [topic]
Context:
- Audience: [who]
- Goal: [educate, convert, engage]
- Platform: [YouTube, LinkedIn, TikTok]
- Tone: [professional, casual, energetic]
- Include: hook, problem, solution, CTA
Format:
[VISUAL]: Description
[VO]: Voice-over text
[TEXT ON SCREEN]: Key points
AI Video Tools:
| Task | Tool Options | Capability |
|---|---|---|
| Script writing | ChatGPT, Claude | Full scripts with timing |
| Video editing | Descript, Runway | AI-powered editing |
| Avatar videos | Synthesia, HeyGen | AI presenters |
| Captions | Descript, Kapwing | Auto-transcription |
Content Repurposing
One piece of content can become many. AI makes transformation efficient:
BLOG POST
↓
├── 5 LinkedIn posts (key insights)
├── 10 Twitter threads (main points)
├── 1 YouTube script (expanded content)
├── 1 podcast outline (discussion format)
├── 5 email newsletter snippets
└── 1 infographic brief
Repurposing Prompt:
Role: Content strategist
Action: Transform this blog post into [format]
Context:
- Original content: [paste or summarize]
- Target platform: [specific platform]
- Audience on platform: [may differ from blog]
- Format requirements: [length, style, structure]
- Maintain: [key messages to preserve]
- Adapt: [what to change for platform]
Platform-Specific Adaptation
Each platform has unique requirements:
| Platform | Format | Length | Style | AI Task |
|---|---|---|---|---|
| Text + image | 150-300 words | Professional, insight-driven | Extract key insights | |
| Twitter/X | Thread | 5-10 tweets | Punchy, value-packed | Compress to headlines |
| YouTube | Video script | 3-10 min script | Educational, engaging | Expand with examples |
| TikTok | Video script | 15-60 sec | Hook-driven, casual | Create attention grabber |
| Carousel | 5-10 slides | Visual-first, scannable | Convert to visual format | |
| Podcast | Discussion outline | 20-45 min | Conversational | Create talking points |
Audio Content
Podcasts and audio content benefit from AI:
Podcast Outline Prompt:
Role: Podcast producer for [industry] show
Action: Create an episode outline for "[topic]"
Context:
- Format: [interview, solo, panel]
- Length: [target duration]
- Audience: [listener profile]
- Goal: [educate, entertain, promote]
Include:
- Cold open hook (30 seconds)
- Introduction (1-2 minutes)
- Main segments with timing
- Discussion questions if interview
- Key takeaways
- Call-to-action
The Multi-Format Workflow
Efficient teams follow this pattern:
- Create core content (usually long-form blog or video)
- Generate AI transformations for each platform
- Human review for brand voice and accuracy
- Schedule distribution across platforms
- Track performance by format and platform
Quality Control Across Formats
| Format | Check Before Publishing |
|---|---|
| Images | Brand colors, no AI artifacts, appropriate for audience |
| Videos | Accurate captions, proper pacing, clear audio |
| Social | Platform-appropriate length, hashtags relevant |
| Audio | Clear structure, natural flow, accurate timestamps |
Disclosure Considerations
As of 2025, many platforms require AI content disclosure:
| Platform | Requirement |
|---|---|
| YouTube | Label realistic altered content |
| TikTok | Mandatory AI-generated marking |
| Meta | AI content standards apply |
Always check current platform policies before publishing AI-assisted content.
Next: AI-Powered Email Marketing—applying these principles to your inbox :::