Digital Analytics Engineer (GA4 / GTM)

About the Role

We’re looking for a hands-on GTM + GA4 expert to audit, fix, and fully own our tracking setup across a custom-built platform. You’ll be working directly with a custom-coded environment and expected to bring precision, clarity, and clean data.

If you love making messy tracking setups bulletproof, you’ll enjoy this.

What You’ll Do
• Audit our current tracking setup and identify gaps across the full funnel
• Configure end-to-end tracking from landing page → key conversions
• Set up and validate two core conversion events for purchases.
• Implement everything via Google Tag Manager (client-side only)
• Capture and pass user data securely for Enhanced Conversions
• Ensure clean data flow between GTM, GA4, and Google Ads
• QA everything so we can trust the data fully

Requirements
• Proven experience implementing GTM + GA4 on custom-built websites
• Strong understanding of the dataLayer and event architecture
• Hands-on experience with Enhanced Conversions
• Experience debugging and validating tracking across tools
• Ability to work independently and communicate clearly on what’s broken and how you fixed it

Nice to Have
• Experience working with marketplaces or two-sided platforms
• Familiarity with subscription funnels and payment tracking
• Experience improving attribution accuracy for paid ads

Engagement Details
• Hourly contract
• Flexible hours, async-friendly
• Potential for ongoing work if it’s a great fit